Lovoo, Vinted hone Twitter strategies with app tracking
Mobile-application publishers are realizing benefits from their advertising campaigns on Twitter through the use of technology that helps them assess the performance of those efforts.
Boucheron journeys the world with high-jewelry Instagram effort – Luxury Daily
Luxury Daily today - Boucheron journeys the world with high-jewelry Instagram effort; Jimmy Choo creates virtual showroom to enhance perorder experience.
39pc of leading retail mobile sites lose sales because of redirects – Mobile Commerce Daily
Mobile Commerce Daily today - 39pc of leading retail mobile sites lose sales because of redirects; Chiquita expands loyalty app fueled by gamification.
Mobile Minutes: Germany, Indonesia, Google Glass, WhatsApp
Today in mobile marketing - Germany thumping Brazil breaks Twitter record for sports matches; Twitter, Facebook made a splash in Indonesia’s election; Forget 'OK Glass,' MindRDR is a Google Glass app you control with your thoughts; EU begins questioning Facebook rivals over WhatsApp deal.
Lovoo, Vinted hone Twitter strategies with app tracking
Mobile-application publishers are realizing benefits from their advertising campaigns on Twitter through the use of technology that helps them assess the performance of those efforts.
Mobile Minutes: Uber, Internet of Things, ads on wearables, TSA
Today in mobile marketing - Uber reaches deal with New York on surge pricing in emergencies; Intel, Qualcomm and others compete for ‘Internet of Things’ standard; Advertisers target wearable gadgets as next frontier; The TSA’s Instagram feed is terrifying and totally awesome.
Net-A-Porter advertises new activewear on The Cut – Luxury Daily
Luxury Daily today - Net-A-Porter advertises new activewear on The Cut; Baccarat shows timelessness through global love stories.
90pc identify smartphone as easiest-to-use in-store shopping device – Mobile Commerce Daily
Mobile Commerce Daily today - 90pc identify smartphone as easiest-to-use in-store shopping device; Bebe eyes bigger role for ecommerce with responsive mobile site.
Mobile Minutes: Isis, Comcast, ParkChicago app, Post Office
Today in mobile marketing - Isis mobile wallet rebrands to distance itself from militant group ISIS; Rivals wary of Comcast's mobile-ad prowess; Hundreds ticketed in error despite using ParkChicago app; Post Office launches mobile phone network through...