Today in mobile marketing - Facebook, Zynga beat wiretap lawsuits; Google toying with desktop Gmail overhaul; New Yonder music service challenges subscription model; Square turned dollars into data. Now it'll turn that data into gold.
Leo Burnett has named Rupert Runewitsch as social and mobile head of North America to help clients ramp up their digital efforts while maintaining some of the creative planning that the Midwest agency is known for with brands including McDonald's, Sams...
The head of the Federal Communications Commission is reported to be revising proposed rules for regulating broadband Internet, including offering assurances that the agency won't allow companies to segregate Web traffic into fast and slow lanes. Gautha...
Apple’s reported interest in acquiring Beats Electronics for $3.2 billion could pave the way for a push into the wearables category, with headphones as the smart device instead of a watch or glasses.
Today in mobile marketing - Snapchat settles FTC charges; Big Google Maps update adds Uber integration, offline maps, navigation tweak; Bitcoin wins US election panel's approval for political donations; Omnicom, Publicis call off proposed $35 billion m...
Luxury Daily today - Chanel furthers perfume email efforts with mobile ad on The Cut; Armani uses narrative campaign to introduce eyewear line.
Today in mobile commerce - Is enthusiasm for mcommerce waning?; Gannett marries up shopping app and beacons for in-store engagement.
After amassing 19,000 very engaged followers in a year on image-based social network We Heart It, Candie’s is the first to test out recently introduced native ads on the platform.
NEW YORK – A Saatchi & Saatchi executive at the 2014 MMA Forum discussed two campaigns from Procter & Gamble and Lexus that highlight the growing trend towards leveraging user-generated and social content as cheaper alternatives in creating big branding campaigns.