Twitter needs better targeting for continued mobile ad growth
While investors continue to question Twitter’s potential as new users do not sign up quickly enough, healthy gains on the advertising front point to continued support from brands.
Nutrisystem targets new DIY dieter segment via responsive dieting app
Nutrisystem introduces a flexible digital weight loss application for do-it-yourself dieters, the emerging post-structured meal plan community looking for instant coaching and advice to maintain their weight loss goals.
Mobile Minutes: mobile apps, IBM, Samsung, AT&T
Today in mobile marketing - Mobile apps could hit $70B in revenues by 2017; IBM drinks the Kool-Aid, launches an enterprise app store; Samsung lost smartphone market share for first time in 4 years; AT&T to launch in-flight Wi-Fi
Square pins mobile payment growth on non-swipe features – Mobile Commerce Daily
Mobile Commerce today - Square pins mobile payment growth on non-swipe features; Lowe’s strengthens shopping experience with professional service recommendations.
Porsche pins dashes of fun on global routes with GTS app – Luxury Daily
Luxury Daily today - Porsche pins dashes of fun on global routes with GTS app; Dorchester Collection seeks to repair image marred by homophobic link.
RadioShack, Samsung, ampm drive brand engagement with in-app rewards
Brands such as RadioShack, Samsung and ampm are driving positive results by rewarding mobile users for interacting with their products in rich media mobile ads.
Dolce & Gabbana expands television commercial with The Cut mobile ad – Luxury Daily
Luxury Daily today - Dolce & Gabbana expands television commercial with The Cut mobile ad; 50pc of fashion and luxury brands don’t feel they have access to best talent: BCG.
Lord & Taylor builds on mobile innovations with geolocation mystery coupon – Mobile Commerce Daily
Today in mobile commerce - Lord & Taylor builds on mobile innovations with geolocation mystery coupon; Victoria’s Secret capitalizes on in-app messages to drive repeat usage.
Mobile Minutes: Rovio, RadiumOne, Alibaba, the “shelfie”
Today in mobile marketing - Angry Birds publisher Rovio reveals its growth stalled in 2013; RadiumOne CEO ousted after plea in domestic violence case; Alibaba, Yunfeng agree to buy $1.22 billion stake in Youku Tudou; The rise of the 'shelfie': Instagra...
Adopting technology early provides a strategic advantage
LOST PINES, TX - Brands should be early adopters of new technology to become influencers rather than procrastinators waiting in the wings, according to panelists April 24 at the iProspect Client Summit.