What NYT Now Means For Mobile Journalism
The New York Times' Wednesday launch of NYT Now is a big deal for three reasons: The newspaper is digging deeper into native ads; NYT Now is first in a line of apps; mobile editors are earning street cred.
With mobile role in question, Facebook turns sights towards virtual reality
Facebook is riding high in mobile right now but the company’s $2 billion acquisition of Oculus VR this week suggests it recognizes some fundamental challenges in driving further growth.
Mobile Minutes: BlackBerry, King, HTC, USC
Today in mobile marketing - BlackBerry gets U.S. government clearance for email software; King IPO: Will Candy crash?; HTC hopes the new HTC One is the chosen one; USC is planning a course in Glass journalism.
Ferragamo encourages brand exploration via Vanity Fair mobile effort – Luxury Daily
Luxury Daily today - Ferragamo encourages brand exploration via Vanity Fair mobile effort; Fashion brands, retailers look to Twitter for liberated communication.
Balmain times mobile ad to benefit from Rihanna news
French fashion house Balmain is playing off the buzz surrounding its spring campaign model Rihanna with an ad on Vogue’s mobile Web site.
Deloitte: TV Time On Other Devices Rises
Deloitte's new Digital Democracy Survey finds that teens and young twentysomethings spend more time watching movies and television shows on their computers, smartphones and tablets than they do on their TV screens.
NYT Rolls Out Next Phase Of Digital Strategy
The New York Times on April 2 will launch two new digital products, NYT Now and Times Premier, and enhancements to its existing digital packages. The new products are designed to satisfy demand for more Times content and in turn grow subscriptions.
Mobile Minutes: Apple TV, Google Glass, no-poaching pact, China
Today in mobile marketing - Don't think an Apple TV service will let you cut ties with Comcast; Google Glass to get makeover from Ray-Ban, Oakley; Sandberg says Facebook rebuffed Google no-poaching pact; China set to cap transfers using mobile-payment ...
Kik offers engaging outlets for connecting with teens
Mobile messaging application Kik is showing a lot of potential for marketers that are trying to reach a younger demographic with creative, engaging material that goes beyond the banner ad.
Top 10 mobile social initiatives of Q1
Brands and retailers including Procter & Gamble, Sephora and Trader Joe’s leveraged mobile and social in unique ways during the first quarter of 2014 for brand-building and driving commerce.