Today in mobile marketing - The monitored man; Expect better Apple Maps navigation app in iOS 8, report says; Sprint wants T-Mobile, but don't count on it; What's next in mobile - smartphone, tablets, wearables or more? Ask Skyworks.
Luxury Daily today - Saint Laurent banks on celebrity status for The Cut mobile ad; Fashion brands immerse consumers in social runway experience.
The U.K. mobile advertising spend is forecast to top 2 billion pounds and overtake newspaper ad revenue for the first time in 2014, according to new research from eMarketer.
Publishers like push alerts because they can drive lots of readers to big stories. The problem is that sending out too many useless alerts often means annoying the very readers publishers want to inform. To counter this, many publishers are using the...
Coca-Cola, Kentucky Fried Chicken and Urban Outfitters are among a growing number of brands tackling mobile and user-generated content to connect to marketing-averse millennials.
Since November, some 20 brand and retail partners with access to new Pinterest APIs have been ‘repinning’ trending content onto their own Web sites, looking to capitalize on consumers’ strong interest in accessing social content from their mobile devices.
Today in mobile marketing - Do mobile devices promote distracted parenting?; Company aims to reinvent reading in mobile era; Google searches for role in app age; Five reasons Microsoft could become a top Android smartphone company.
Luxury Daily today - Gucci taps top DJs for Spotify hub to extend Bamboo Fringe efforts; Macallan targets tech entrepreneurs at SXSW with Instagram.
Hefty investments from Mondelēz and Omnicom last week suggest that marketers may finally be ready to kill off the mobile banner in favor of social media-driven, native ad placements.