American Greetings app turns kids into card designers
American Greetings has added another mobile application to its repertoire, enabling consumers to create their own cards with a new iPad app.
AccuWeather’s app update brings real-time, detailed information to users
AccuWeather’s newest iPhone application update takes advantage of smartphones’ real-time capabilities to provide minute-by-minute forecasts for consumers.
Key takeaways from Mobile World Congress 2014 in Barcelona
How will this year's Mobile World Congress, a gathering of 85,000 held last week in Barcelona, Spain, move the needle for mobile? Senior executives from the industry offer their points of view.
News Corp.’s Kidspot increases app engagement 87.5pc with precise messaging
Melbourne-based site Kidspot recently discovered the power of tone in messaging, with less folksy, more serious messages yielding higher open rates and conversion to content rates.
Neiman Marcus releases mobile app that blends content and commerce – Luxury Daily
Luxury Daily today - Neiman Marcus releases mobile app that blends content and commerce; Fashion, jewelry brands look to Academy Awards as prime product placement.
FT CTO: ‘Mobile First’ Is Meaningless Term
The term mobile-first has become "meaningless" in this multiplatform landscape where it has become crucial not to "obsess" over specific platforms but focus on the wider picture, according to the Financial Times' Chief Technical Officer John O'Donov...
Oscars’ Twitter strategy makes fans part of red carpet experience
The Academy of Motion Picture Arts is taking advantage of the surge in social activity during the Oscars with a campaign that incorporates digital into the aired broadcast.
Diane von Furstenberg hastens commerce with mobile ad on The Cut – Luxury Daily
Luxury Daily today - Diane von Furstenberg hastens commerce with mobile ad on The Cut; Elie Saab marries live-stream show with magazine debut to expand reach.
7-Eleven unleashes big mobile coupon push for new Diet Coke Slurpee – Mobile Commerce Daily
Mobile Commerce Daily today - 7-Eleven unleashes big mobile coupon push for new Diet Coke Slurpee; Chase enters crowded mobile wallet space, rounding out its mobile strategy.