WhatsApp Saw 230% Rise In N.A. Users In ’13
Why spend $19 billion on WhatsApp? Despite revenue hurdles, mobile messaging apps have seen tremendous growth in user numbers, and WhatsApp's broader international reach should help Facebook enter new global markets — and the social network m...
Prada pushes content over commerce via New York Times mobile effort – Luxury Daily
Luxury Daily today - Prada pushes content over commerce via New York Times mobile effort; Net-A-Porter's print publication cuts path to purchase.
BIA/Kelsey: Hispanics Top Digital Shoppers
Hispanic consumers are far more likely to use mobile devices, search engines and apps for local shopping, according to BIA/Kelsey’s new Consumer Commerce Monitor study.
Zuck Takes Long View With Whatsapp, ‘Net
Mark Zuckerberg, the 29-year-old CEO of Facebook, discussed long-term plans for a world in which everyone is able to get online, as well as the company's decision to pay $19 billion for WhatsApp, during an on-stage interview at the Mobile World Congre...
71pc unlikely to click through mobile ads even if relevant: PwC
While consumers are highly engaged on mobile, marketers need to work extra hard to make a mobile ad feel beneficial as opposed to intrusive, per a new report from PwC.
WhatsApp adding voice services potentially cuts out carriers
While WhatsApp’s move to add voice services could further deteriorate wireless carriers’ revenues, the popular messaging app and its soon-to-be owner Facebook are positioning themselves as partners to carriers.