While brands such as Mars and Procter & Gamble nailed creating mobile-specific social content in real-time during Sunday’s Super Bowl game, incorporating the medium into the $4 million TV ad continued to be a massive missed opportunity.
Orange Leaf Frozen Yogurt is running a sweepstakes to launch a new product that also aims to increase email opt-ins for the brand.
Aqua America has launched its first mobile Web application to make it easy for customers to access tips about how to conserve water.
Luxury Daily today - Harrods touts dining experiences with #TwentyAteDays countdown; 80pc of Shanghai consumers made a luxury purchase within the last year: study
The number of downloads worldwide would double in the span of four years, rising from 80 billion to 160 billion between 2013 and 2017, according to a Juniper Research forecast.
With responsive Web design projects proving more complex than expected while still lacking the ability to leverage key mobile functionality, the answer to how to efficiently deliver experiences across multiple devices is still forthcoming, according to...
Today in mobile marketing - Publishers aren't facing up to the challenge of mobile; FCC votes to begin testing an overhaul of US phone system; Apple, Google game-app revenue beats sales for hand-helds; Tapjoy: 90 percent of users have multiple music ap...
Luxury Daily today - Gucci grabs reader attention with limited-edition fragrance ad; Barneys champions transgender individuals in spring ad campaign.