Social media, gaming and weather applications are the top categories that consumers are most likely to be using while watching Sunday's big football game, according to a new study from Soasta.
Today in mobile marketing - Millennial Media's new CEO focused on building company, not a sale; PayPal executive leaves for mobile payments startup Clinkle; Apple CEO confirms company is looking into mobile payments; This app follows you while you shop—and it needs a clearer privacy policy.
Luxury Daily today - Van Cleef & Arpels appeals to romantics with The Cut mobile ad; Burberry expands Brit Rhythm campaign to debut female fragrance.
Jason Calacanis, the man behind media startups like Mahalo and Weblogs Inc., has launched a new iOS app and website called Inside that Calacanis says will give users access to the best journalism and media on the Web, powered by human editors.
Despite Apple selling 51 million iPhones - a new quarterly record - during the last three months of 2013, the company’s share of the overall smartphone market is declining, suggesting it needs to tinker more aggressively with the design and positioning of its signature device.
While consumers are increasingly multitasking on a mobile device and watching television at the same time, translating this engagement into a prime advertising opportunity is still elusive.
The Google Play application store is becoming a less friendly environment for developers, as evidenced by hyperlocal advertising platform Pingjam shutting down following the deletion of more than 1,000 apps leveraging its SDK.
Today in mobile marketing - Rough patch for Uber service’s challenge to taxis; China’s WeChat app targets U.S. users; Bundled applications are here to stay on your smartphone; LG Electronics' mobile unit suffers hit.
Mobile Commerce Daily today - Race to own the retail receipt unlocks mobile loyalty, coupon opportunities; Dunkin’ Donuts scales mobile loyalty program to drive payments volume.
Luxury Daily today - Balmain leverages Grammy buzz with Rihanna-centric mobile ad on Vogue; Burberry, Diane von Furstenberg, Givenchy attract Chinese consumers with New Year gift items.