Barb Palser looks at Google AMP in its adolescence, where it’s becoming clear that it’s not just Google’s answer to Facebook’s Instant Articles, but rather a framework for overhauling the open web. That has involved enlisting ad tech and analytics companies, among others, and their numbers are growing. Now it’s the publishers who need to get better informed about its revenue prospects because they’re there, Palser suggests in her bullish assessment.