USA Today’s effort to attract mobile consumers and compete in an increasingly digital media landscape translated into a jump in mobile visitors during the latest quarter, parent Gannett said.
Marketers’ spend on mobile advertising reached $5.3 billion in the first half of 2014, up from $3 billion during the same period a year ago, according to a new report from the Interactive Advertising Bureau.
Luxury Daily today - Dealing with the mystery of ecommerce attribution; Financially-confident consumers to increase holiday spending by 8.7pc: report.
Today in mobile marketing - Twitter opens up embeddable audio with new partnership with iTunes and SoundCloud; LVMH: It may be time for a smartwatch; Giving mobile phone customers a reason to (happily) pay more; FBI director demands access to private c...
Contact information provider Whitepages has updated its Android mobile application Current Caller ID to offer real-time analysis of billions of calls, texts and phone lookups from the brand's 50 million users.
While marketers are enthusiastic about the potential to engage television viewers via social media, a recent report from TiVo suggests that viewers themselves may not be as excited about this strategy.
Today in mobile marketing – Google’s Nexus line: Nexus 6 phablet, Nexus 9 tablet and Nexus Player; Uber rival Gett is making a risky, clever play in the ride-sharing game; Reddit debuts its first official mobile app; Inside Pinterest: The coming ad colossus that could dwarf Twitter and Facebook.
Luxury Daily today - The cold coffee tweet that changed Four Seasons’ approach to social media; Easy days are over in China.
Google made important gains in mobile during the third quarter, including increases in ad clicks and impressions, but a lackluster cost-per-click rate remains a thorny issue as ad spend continues to trail time spent on smartphones.
Random House hopes to excite fans of hit fantasy series Game of Thrones with the launch of a new mobile application that teaches users to speak Dothraki, a fictional language found in the book series and on the popular HBO show.