Second-screen mobile applications such as Shazam, Viggle, Zeebox and others are under growing pressure to find additional use cases as binge watching impacts how consumers engage with programs.
The opportunities for marketers to creatively leverage mobile banners continue to wane, according to a new report from Forrester Research.
Mobile Commerce Daily today - Walmart plays catch-up in mobile pharmacy with new app features; Amazon, Facebook look to differentiate mobile payments with data.
Luxury Daily today - Pucci encourages scarf selfies with camera app; Fabergé hosts Harrods takeover to share heritage.
Today in mobile marketing - Faster Wi-Fi on flights leads to battle in the sky; Is the Amazon phone about mobile payments?; MTN, Vodacom to buy Nashua Mobile users for $215 Million; Permits available on mobile devices; Google buys drone maker Titan Aer...
The rise of location and sophisticated data may be just what brands need to justify click-to-call mobile ads that continue to promise marketers the ability to link ads with real-world sales, but fail to deliver.
Mobile Commerce Daily today - Kohl’s teases new Peter Som line via shoppable social video; PayPal tries fingerprinting to cement smart watch-triggered sales.
With Hispanic consumers overindexing on mobile, brands such as General Mills and Clorox are looking to reach these valuable consumers through the bilingual shopping application Veo.
With more emails being opened on mobile, not only should they be formatted for smaller screens, but messaging needs to be to the point and action-oriented.
Today in mobile marketing - Fashion in the age of Instagram; Online ad revenues blow past broadcast TV, thanks to mobile and video; Google boosts Android security with continual app scanning; Google offers Glass to the unwashed masses for one day only.