Mobile marketers can now let Web users stream application content before downloading and customize interstitials using HTML5 thanks to new ad units from Google that could help drive the quality and lifetime value of users.
The tablet market, already in flux for a while, is likely to undergo another significant shakeup next year, when sales for detachable tablet-laptop hybrid devices are expected to skyrocket.
In the latest example of how marketers are trying to find the best way to support customer service via mobile, Apple is reportedly working on an application that would bring its renowned Genius Bar experience to users.
Today in mobile marketing - LG joins Apple, Google in creating its own mobile payment system; SeatGeek rolls out mobile app to challenge StubHub, Live Nation; Facebook is making it easier to donate to charity; News app Nuzzel tries to appeal to everyon...
With Google’s dominant role in search under pressure in the quickly evolving mobile space, the company has thrown down the gauntlet by surfacing application-only content in search results and eliminating the need to install an app to take advantage of its offerings.
The fierce battle for mobile users’ music-listening time just intensified thanks to YouTube’s new standalone music application, which brings significant reach and crucial industry relationships, but faces a hurdle in the sheer breadth of available content.
With Apple selling 22 percent more iPhones during its most recent quarter, driving a 36 percent increase in iPhone revenues, the company’s glory days appear to be far from over.
While some upscale smartphone manufacturers have been concerned about United States carriers’ shuffle to no-contract options and installment plans, consumers are actually using the no-strings-attached choices to purchase more high-end devices, according to a report from Kantar.
Today in mobile marketing - Amazon taps ‘on-demand’ workers for one-hour deliveries; Alibaba takes stake in Indian mobile payments start-up; Sonos software upgrade allows speakers to tune to your room; Google unveils new devices to connect smartphone and TV.
Today in mobile marketing - Visa shelves mobile payment venture in India; Declining smartphone maker HTC booted from blue chip index; Apple cleaning up iOS App Store after first major attack; How Zuck’s old TA helped Facebook master mobile ads.