Mobile Commerce Daily today - Traditional retailers crush ecommerce giants in omnichannel shopping; Joe Fresh accessorizes fashion blog with mcommerce for seamless experience.
Luxury Daily today - St. Regis broadens content reach through digital magazine; Traditional media brands must adapt by merging content with tech: L2.
Today in mobile marketing - Facebook Lite expands to India, Philippines; Samsung doesn't like it when you pay full price and keep the phone longer; Google mobile apps grab almost as much user time as Facebook’s apps; Facebook shakes up news feed in push to show more relevant videos.
Coca-Cola, Home Depot and Guess are among the brands to be reckoned with in mobile advertising, leveraging a mix of native experiences, social sharing and greater interactivity to boost consumer engagement and awareness of products and services.
While marketers are consistently exploring original and innovative tactics to engage consumers, building a narrative via messaging applications is shaping up to become a staple marketing tactic, but the focus needs to be on personalization.
Luxury Daily today - Armani brings music appreciation to new channel with Spotify app; China slowdown offset by "high-speed” households: report.
The Atlantic and the Aspen Institute are tapping the full range of social media, from Facebook to Periscope, to promote social change through a broad exchange of ideas on mobile from participants both off site and on at the Aspen Ideas Festival.
Today in mobile marketing - Apple’s iPhone 6 ends China’s cheap streak; PayPal and eBay to trade separately starting next month; Samsung Electronics plans more Tizen smartphones this year: source; Supreme Court denies Google appeal on Oracle suit.
Procter & Gamble, esurance and other brands are driving conversation over same-sex unions back to their products in the wake of the United States Supreme Court’s historic legalization of gay marriage.
Luxury Daily today - Lalique guides consumers through cosmopolitan cities via social raffle; Cartier, Refinery29 highlight professional women following their dreams.