Google looks to wireless play amid 11pc jump in Q1 ad sales
Google’s move into wireless service comes as the search giant's advertising business keeps growing, amid a falling cost-per-click rate and a threat from Facebook.
Staples’ acquisition of Makr app highlights mobile’s transaction strengths – Mobile Commerce Daily
Mobile Commerce Daily today - Staples’ acquisition of Makr app highlights mobile’s transaction strengths; PayPal pilots NFC as transaction volume increases 40pc.
Viktor & Rolf promotes fragrance with fashion sketch app collaboration – Luxury Daily
Luxury Daily today - Viktor & Rolf promotes fragrance with fashion sketch app collaboration; Designer’s role is to merge yesterday with tomorrow: Lanvin's Alber Elbaz.
Mobile Minutes: Facebook’s Hello app; Twitter’s Swirl venture; Galaxy vs. iPhone; O’Hare airport app
Today in mobile marketing - Facebook ‘Hello’ will get you talking on the phone again; Twitter ventures backs micro-location startup Swirl in $18M round; Cost of Galaxy's battle against iPhone on the rise; Mobile app could speed O'Hare passport lines.
YouTube: People Love Mobile Ads
YouTube is citing new research that says people love viewing mobile ads. So much so, Peter Kakfa reports, that they're 1.4 times more likely to watch them on phones than PCs or TVs, and 1.8 times more likely to share them.
Mobile ad revenue surge is Facebook’s data-sharing reward
Facebook’s shift to providing ways for brands to use its data to more effectively target consumers on mobile is being repaid with swelling mobile ad revenue figures as usage grows.
Mobile Minutes: Google’s wireless service; BlackBerry’s security offering; Yahoo’s mobile ads; WhatsApp and calls
Today in mobile marketing - Google set to unveil wireless service; BlackBerry introduces security offering for IoT devices; Yahoo shows growth in mobile advertising, but results miss estimates; Facebook’s WhatsApp will be how the world makes phone calls.
American Eagle Outfitters unveils Apple Watch features to drive in-store sales – Mobile Commerce Daily
Mobile Commerce Daily today - American Eagle Outfitters unveils Apple Watch features to drive in-store sales; Chili’s peppers up sales with mobile loyalty, wait-list feature.
Net-A-Porter gives readers options with searchable mobile ad – Luxury Daily
Luxury Daily today - Net-A-Porter gives readers options with searchable mobile ad; Hermes CEO: Heritage brands must adapt to remain relevant.