Mobile Commerce Daily today - Google-Softcard deal notwithstanding, Android payments still an open field; 25pc of Target holiday shoppers used in-app product location maps.
Yahoo is starting to sell search, video and native ads within third-party mobile apps, the company announced last week during its mobile developer conference in San Francisco.
Snapchat Inc. is seeking a new round of funding that would value the company as high as $19 billion, according to a report from Bloomberg Business, making it the third-most valuable venture-backed company in the world.
Digital futurist Amy Webb says publishers can't hold to the linear distribution model of their past if they want to hold their news consumers today. Instead, she says, they need better audience audits and data to understand how and when their content i...
Apple is feeling the pressure to extend its expertise into new product categories as smartphone sales slow, with augmented reality headsets and even connected cars at the top of the list of where it hopes to make a mark next.
Today in mobile marketing - Sony to concentrate on Playstation, may sell off mobile phone and TV lines; Lenovo pulls laptop app after security warnings; Pebble to unveil new model ahead of the Apple Watch; StyleBlueprint’s app offers inside guide to Nashville.
Luxury Daily today - Real-time retail will revolutionize shopping as we know it: report; Luxury department stores use fashion bloggers to attract consumers.
In a reflection of the ongoing challenges marketers face with leveraging mobile location data, the Interactive Advertising Bureau has released a primer that focuses on using this data to analyze cross-platform actions and media exposure.
Upworthy’s partnerships with brands such as Unilever and Gap and nonprofits such as the United Nations booked more than $10 million in revenue last year, more than doubling the two-year-old Web site’s goal and validating the wisdom of its focus on delivering viral content experiences for mobile and social audiences.