Today in mobile marketing - BT returns to mainstream mobile market; Yahoo earnings: display ad revenues disappointing, but mobile and video platform gains traction; Senate passes bill allowing mobile phone owners to unlock devices; Revenue from the Google Play store will overtake Apple’s app store in 2018.
Retailers including Nordstrom, Kroger and Walmart are filling the mobile-talent vacuum by reaching into their own pocketbooks and acquiring smaller companies that come equipped with a wealth of mobile expertise.
While Google has made significant gains in mobile search over the past year, it faces a significant challenge going forward from retailers’ struggles to streamline mobile purchasing and understand the mobile path to purchase as well as persistently lower cost-per-click rates on mobile.
Luxury Daily today - Mercedes-Benz hands off Instagram control with photo passes; ROI of events exceeds all other marketing initiatives: report.
Nielsen, known for its television ratings measurement systems, has partnered with Facebook as it doubles down on its mobile initiatives to stay relevant in an era when viewers increasingly control their media choices.
Today in mobile marketing - Why mobile health technologies haven't taken off (yet); How CIOs can boost mobile app adoption; Messaging app Line files for I.P.O. in Tokyo; Paulson hedge fund backs potential Sprint, T-Mobile merger.
Mobile Commerce Daily today - Pizza Hut, Staples ready rollout of mobile-friendly Visa Checkout; Web-based mobile transactions grow 48pc in North America: report.