With Hispanic consumers overindexing on mobile, brands such as General Mills and Clorox are looking to reach these valuable consumers through the bilingual shopping application Veo.
With more emails being opened on mobile, not only should they be formatted for smaller screens, but messaging needs to be to the point and action-oriented.
Today in mobile marketing - Fashion in the age of Instagram; Online ad revenues blow past broadcast TV, thanks to mobile and video; Google boosts Android security with continual app scanning; Google offers Glass to the unwashed masses for one day only.
The next generation of mobile innovation for online travel agencies is moving away from transactions to influencing all parts of the travel experience, including loyalty programs, personalized messages and real-world sales.
PayPal is debuting today its integrations with the Samsung Galaxy S5, allowing users in 25 countries to log in to PayPal with their fingerprint. TechCrunch reports the partnership allows fingerprints to enable payment verification on PayPal and partner...
It's not just websites that are vulnerable to Heartbleed. The OpenSSL encryption library at the heart of the massive Internet bug is in use other places, too — including network hardware such as routers and switches, Mash...
Luxury Daily today - BMW aims to equip ConnectedDrive service with real-time maps; Retail’s return to the streets keeps consumer interest high.
Mobile Commerce Daily today - Google's lofty mobile payments goals face significant threat from retailers; Retailers lose 32pc of shoppers to in-store mobile use: study.
Today in mobile marketing - Lenders place their bets on mobile banking; European shoppers to spend twice as much on mobile; Aircraft suppliers woo with new tech in a tablet-toting world; EBay makes peace with Carl Icahn, cuts off proxy fight.
Little League Baseball and Softball recently introduced a new mobile application featuring an array of weather prediction features meant to help coaches, parents, managers and family with their planning.