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Fingerprinting trumps facial recognition for mobile marketers’ 2014 priorities

By | December 15th, 2013|Mobile|

With the launch of Apple’s iPhone 5S and more consumer acceptance around using mobile for authentication this year, marketers will leverage mobile fingerprinting in 2014 to supercharge their strategies. However, with Facebook and L’Oreal betting on facial recognition, the technology should not be counted out completely.

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Hyperlocal Video, Big Data Are Day 2 Focus

By | December 12th, 2013|Mobile|

Day two of BIA/Kelsey's Leading In Local Conference In San Francisco featured a number of disparate discussions. Among the standouts: a new hyperlocal model fueled by video content, a pair of forthcoming user-generated content-oriented apps from Wande...

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