UPS bets on Kindle Fire to target last-minute shoppers
The United Parcel Service has rolled out a new Kindle Fire application that integrates Facebook and the company’s My Choice program to let consumers track and ship packages.
The United Parcel Service has rolled out a new Kindle Fire application that integrates Facebook and the company’s My Choice program to let consumers track and ship packages.
With the launch of Apple’s iPhone 5S and more consumer acceptance around using mobile for authentication this year, marketers will leverage mobile fingerprinting in 2014 to supercharge their strategies. However, with Facebook and L’Oreal betting on facial recognition, the technology should not be counted out completely.
Sam Kirkland: "No question news organizations have been too slow to hop on the mobile train, but once on board I hope they don’t speed away from desktop too quickly while readers are still there."
Luxury Daily today - Givenchy makes entrance on Instagram with Erykah Badu images; LVMH shows dedication to Chinese consumers with training program.
Today in mobile marketing - Twitter's MoPub launches native mobile ads platform; Europeans pay less for mobile use, but at a cost; iPhone 5S beats Galaxy S4 as top smartphone worldwide; Travel site Peek goes mobile, launches an iOS app for booking aspi...
The music industry’s revenue model – which has already been upended by the move from analog to digital – is once again under attack from mobile streaming.
With Facebook’s Messenger application reportedly losing some steam, the social media giant is betting on Instagram to take its messaging service to the next level and draw in users.
Day two of BIA/Kelsey's Leading In Local Conference In San Francisco featured a number of disparate discussions. Among the standouts: a new hyperlocal model fueled by video content, a pair of forthcoming user-generated content-oriented apps from Wande...
Today in mobile marketing - Japan tops world in mobile apps revenue; Five hottest mobile trends for 2014; There's a new social network that's already the number one app on iPhone; Apple-Samsung tablet tussle upends e-readers for holidays.