Snapchat Could be Valued as High as $19B
Snapchat Inc. is seeking a new round of funding that would value the company as high as $19 billion, a person with knowledge of the matter said, making it the third-most valuable venture-backed company in the world.
Balenciaga reaches fashionistas on the move with Style.com ad – Luxury Daily
Luxury Daily today - Balenciaga reaches fashionistas on the move with Style.com ad; Luxury brands cater to Chinese tourists for Lunar New Year celebrations.
Walmart.com exec says mobile deserves starring role in SEM, product searches – Mobile Commerce Daily
Mobile Commerce Daily today - Walmart.com exec says mobile deserves starring role in SEM, product searches; Zappos execs: Omniplatform is key for healthy retargeting, ROI growth.
Mobile Minutes: Apple Watch’s health features; Japan prefers flip-phones; Google Glass rival; Android Lollipop design
Today in mobile marketing - Apple was forced to nix key health features from its smartwatch – report; Japan's old flip-phones soldier on while smartphones shrink; Sony's Google Glass rival SmartEyeglass goes on sale for $840, or £520; Wolverton: Android Lollipop gives Google operating system a sweet new look.
JCPenney finds in-store mobile is right fit for Cinderella promotion – Mobile Commerce Daily
Mobile Commerce Daily today - JCPenney finds in-store mobile is right fit for Cinderella promotion; Biometrics, tokenization gain steam with MasterCard, Visa commitments.
Facebook rewards effective advertising by disclosing user-relevancy scoring system
Facebook’s decision to reveal how it judges the user relevancy of the ads it puts on its platform is the social networking site’s way of rewarding brands that take the time to create messaging that resonates with audiences, since the move could help marketers lower the cost of their ads.
Mobile Minutes: Microsoft’s app acquisitions; Uber’s panic button; USAA’s mobile app; Lyft to raise $250M
Today in mobile marketing - Microsoft on the lookout for more mobile-productivity app acquisitions; Uber panic button coming to its Chicago mobile app; USAA expands mobile app for real-time claim filing; Ride-hailing service Lyft is said to be in talks...