LinkedIn is missed opportunity for mobile marketers
While brands and executives from around the globe are often present on LinkedIn, very few advertising initiatives appear, making the site a missed opportunity for mobile marketers.
Jaeger-LeCoultre touts moonphase complications via mobile – Luxury Daily
Luxury Daily today - Jaeger-LeCoultre touts moonphase complications via mobile; Affluents less confident about travel plans this year: report.
Mobile lessons learned from 2014 holiday shopping season – Mobile Commerce Daily
Mobile Commerce Daily today - Mobile lessons learned from 2014 holiday shopping season; PayPal’s impending spin-off adds uncertainty to mobile payments, mcommerce landscapes.
Hipcricket files for Chapter 11 bankruptcy in a reflection of SMS troubles
Hipcricket has filed for Chapter 11 bankruptcy and is seeking court approval to sell assets to Sito Mobile Ltd. for $4.5 million.
Amazon drops mobile wallet as chances of a shakeout grow – Mobile Commerce Daily
Mobile Commerce Daily today - Amazon drops mobile wallet as chances of a shakeout grow; Millennials’ mobile booking preferences pressuring brands to improve apps: report.
51pc of world uses social media: report – Luxury Daily
Luxury Daily today - 51pc of world uses social media: report; Payment security top priority for retailers in 2015.
Flipboard Adds Native Ads
Magazine app Flipboard has joined the native ad fray with a new feature called "Promoted Items," Peter Kafka reports. The new format will debut next month on the heels of running video ads on the app, which began last year.
Twitter looks to missed call marketing with ZipDial buyout
Twitter’s acquisition of Indian mobile marketing startup ZipDial reflects its desire to branch out to international offline users and venture into a new form of mobile advertising based on consumers making missed calls to companies.