Mobile ad engagement doubles as targeting improves: report
More consumers than ever find mobile ads helpful, with relevancy a key factor in driving engagement, according to a new report from xAd and Telmetrics.
Mobile Minutes: Samsung, Facebook, Microsoft, Instagram
Today in mobile marketing - Samsung delays new smartphone; Facebook to shut down Gifts service in latest ecommerce shift; Microsoft gives employees sneak peek at new selfie phone; Instagram just unveiled Bolt, its answer to Snapchat.
Showrooming fears displaced by Webrooming cheers: L2 – Luxury Daily
Luxury Daily today - Showrooming fears displaced by Webrooming cheers: L2; Dior enters partnership with Princess Grace Foundation to show dedication to arts.
Amazon, First Data enter quickly expanding mobile gift cards space – Mobile Commerce Daily
Mobile Commerce Daily today - Amazon, First Data enter quickly-expanding mobile gift cards space; Regional banks deploy mobile 2.0 solutions to gain ground.
New market for fashion brands: Making wearables wearable
As wearables gain momentum, developers are recognizing the need for fashionable appeal, leading to partnerships between technology companies and fashion brands.
Twitter’s mobile push resonates, driving revenue and stock value
Twitter’s moves to enhance its mobile advertising offerings are resonating with brands such as Budweiser and Coca-Cola, helping to drive a 124 percent increase in revenues during the second quarter.
CIOs, CMOs collaborate more amid increasing complexity
The increasing demand inside organizations for mobile marketing solutions is complicating the relationship between top marketing executives and their counterparts in the technology silo, but there are ways for the two departments to work together bette...
Mobile Minutes: Facebook Messenger, Rhapsody, restaurants, mobile advertising
Today in mobile marketing - Facebook moves all mobile chat to Messenger app; Rhapsody teams with T-Mobile to battle music-streaming giants; Restaurant owners differ on merits of mobile tech; The truth about mobile advertising? It’s a house of cards.
BMW stokes in-game Gran Turismo interaction – Luxury Daily
Luxury Daily today - BMW stokes in-game Gran Turismo interaction; The “Next 15″ will drive 80pc of emerging market growth by 2025: report.
Coca-Cola launches Tweet-a-Coke as trackable social coupons gain – Mobile Commerce Daily
Mobile Commerce Daily today - Coca-Cola launches Tweet-a-Coke as trackable social coupons gain; Mobile drives prioritization of unified retail supply chains: report.