Nielsen, known for its television ratings measurement systems, has partnered with Facebook as it doubles down on its mobile initiatives to stay relevant in an era when viewers increasingly control their media choices.
Luxury Daily today - Mercedes-Benz hands off Instagram control with photo passes; ROI of events exceeds all other marketing initiatives: report.
Based on May 2014 polling by IDG Global Solutions, among smartphone and tablet users worldwide whose devices had replaced other media, print newspapers saw the most abandonment, with 50% of tablet owners switching over to mobile news, and 41% of s...
Today in mobile marketing - Mobile retailing continues meteoric rise: Apple loses share to both Samsung and Amazon; Nielsen and Facebook team up to track shows watched on users’ mobile devices; Too many Android Wear apps are missing the point; 7-Eleven extends free snack offers due to app glitch.
Luxury Daily today - Porsche 911 tribute app lets enthusiasts celebrate 50th anniversary; Top 10 jewelry and watch brand efforts of H1.
Mobile Commerce Daily today - How merchants tie loyalty to mobile wallets and drive results; Citymeals-on-Wheels drives 300pc jump in mobile donations using responsive design.
Responsive Web design is making it easier for pharmaceutical giant Eli Lilly and Co. to provide educational materials to its increasingly mobilized consumer base through its Lilly for Better Health site.
Marketers often think in terms of mobile being a way to reach consumers when they are on the go but as the smartphone’s importance for consumers grows, these devices are playing a bigger role throughout the day and even at home, opening up new opportunities that go beyond second-screen engagements.
Apple’s plan to develop hardware to complement its iBeacon technology could make the location-awareness technology available to a broader range of retailers, dramatically redrawing the marketing landscape.
Marketers have the opportunity to increase the effectiveness of their mobile display ads by focusing on the functional aspects of the products they are advertising, a new academic research report concludes.