While the mobile wallet Apple is expected to launch next week could have many of the crucial elements already in place, its potentially significant impact is not likely to be felt until next year.
Today in mobile marketing - Plugged-in over preppy: Teenagers favor tech over clothes; Mobile apps for California's drought, UK floods and India's drinking water; Student-built apps teach colleges a thing or two; Smartwatch showdown: Samsung and LG's n...
Yelp, continuing a South American expansion, launched its social-review service in Chile to increase its share of the location-based mobile space.
Seattle’s Univision Spanish-language station, KUNS-TV, is taking some of the tension out of job hunting and recruiting by using a mobile, bilingual jobs platform that integrates key parts of the process to match employers with hourly workers.
PHILADELPHIA - Internet-based retailer Motorcycle Superstore is future-proofing its Web site design to keep up with the pace of new devices on the market regardless of lower conversion rates on mobile compared to desktop.
As U.S. youngsters prepare to return to school, McGruff the Crime Dog and his home, the National Crime Prevention Council, have teamed up with AlertID on a mobile application that alerts users about suspicious neighborhood activity.
Now that CPU and camera technologies have progressed to where consumers can do facial and image recognition right from their mobile devices, this is opening up some new and interesting opportunities for marketers.
A Mobile Commons executive at a Mobile Marketer webinar said texting campaigns are far more effective than other channels in driving young consumers to take action.
The increasing demand inside organizations for mobile marketing solutions is complicating the relationship between top marketing executives and their counterparts in the technology silo, but there are ways for the two departments to work together bette...
As wearables gain momentum, developers are recognizing the need for fashionable appeal, leading to partnerships between technology companies and fashion brands.