Bonnaroo, an annual four-day music festival, spread more than 100 iBeacons across key ingress and egress points, campgrounds and main entryways this month to provide organizers and sponsors access to usage data following the event.
Apple anticipates further acceleration in the growth of its software-and-services business following its recent technology agreement with IBM as it focuses on mobile-first applications for business users of its iPad tablets.
Retailers including Nordstrom, Kroger and Walmart are filling the mobile-talent vacuum by reaching into their own pocketbooks and acquiring smaller companies that come equipped with a wealth of mobile expertise.
Responsive Web design is making it easier for pharmaceutical giant Eli Lilly and Co. to provide educational materials to its increasingly mobilized consumer base through its Lilly for Better Health site.
The National Football League sees tremendous potential in the use of mobile to deliver content to its data-hungry fans, but it still faces some hurdles as it seeks to optimize its efforts in that area.
Mobile-application publishers are realizing benefits from their advertising campaigns on Twitter through the use of technology that helps them assess the performance of those efforts.
As Google extends its Android mobile operating system into new channels, marketers are getting a glimpse of the what the future could look like in an Android-dominated world.
General Electric Co. is shining a light on mobile’s role in the brand’s vision of the connected home with a new LED bulb that links to a mobile application and enables consumers to remotely control their home lighting from anywhere by syncing with their smartphones.
Apparel company Johnston & Murphy will consider adding mobile-specific marketing to its media mix now that it has revamped its Web site with responsive design.
Video consumption has truly gone mobile, with 75 percent of consumers watching videos on their smartphones and 87 percent watching on tablets, as opposed to desktop or laptop usage, according to IDG Global Solutions’ most recent Global Mobile Survey.